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Posted on May 30, 2019

Today the Competition and Markets Authority (CMA) in the UK reached another milestone in their inquiry into the merger of Tobii and Smartbox with the publication of their provisional findings.

Kip Meek, chair of the independent inquiry group carrying out the investigation, said:

“This is vital equipment, used by many people who have difficulty communicating because of a disability or illness. It is typically bought on behalf of the those that need it by the NHS, charities and schools, so it’s important to ensure that pricing remains competitive.

“We are concerned that the merged company would face little competition, which could lead to higher prices, reductions in the range of products available for users and less product development.”

The CMA has also set out potential options for addressing its provisional concerns, which include blocking the merger by requiring Tobii to sell the Smartbox business. If this becomes the required way forward at the end of the investigation, the choice of purchaser will be approved by the CMA to ensure that Smartbox will continue to be an effective provider of AAC systems, software and support.

These findings are provisional, and the CMA is seeking feedback during the next stage of the investigation.  The CMA’s final report is due by 25th July 2019.

While the inquiry is ongoing, we are continuing to work separately to the Tobii team. If you have any questions, please contact us at hello@thinksmartbox.com or call us on +44 (0) 1684 578868.

You can read more on the CMA website:


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